RELEASED NOVEMBER 2026

Ever wondered why you bought something you didn't really need, or why you keep returning to the same brands?

Influenced explores the fascinating psychology behind our shopping habits, revealing the hidden forces that shape our everyday purchasing decisions.

From supermarket shelves to late-night online shopping sprees, he examines how marketers use psychology, emotions, and subtle influences to encourage us to spend money, often without us even realising it.

Drawing on scientific research and real-world examples, Atkinson-Toal reveals how our personalities, relationships, social media, and emotional triggers influence what we buy and why. He also explores the clever techniques brands use to capture our attention, build loyalty, and influence our behaviour.

Accessible, entertaining, and full of surprising insights, Influenced offers a fascinating look at the science of consumer behaviour and how understanding it can help us make more informed choices.

Perfect for anyone interested in psychology, marketing, human behaviour, and the reasons behind our spending habits.